How Our UX Team's Approaching Accessibility

Last updated: September 9, 2016 2 minute read At Shopify, our mission is to make commerce better for everyone. When we say better, we’re talking about caring deeply about making quality products. To us, a quality web product means a few things: certainly beautiful design, engaging copy, and a fantastic user experience, but just as important are inclusivity and the principles of universal design. “Everyone” is a pretty big group. It includes our merchants, their customers, our developer partners, our employees, and the greater tech community at large, where we love to lead by example. “Everyone” also includes: 9.1% of adults with vision trouble, and 8% of men and 0.5% of women who are colorblind 16.8% of adults with hearing trouble 15.1% of adults with physical functioning difficulty 4.4% of adults with cognitive disabilities [PDF] We take our mission to heart, so it’s important that Shopify products are useable and useful to all our users. This is something we’ve been thinking about and working on for a few years, but it’s an ongoing, difficult challenge. Luckily, we love tackling challenging problems and we’re constantly chipping away at this one. We’ve learned a lot from the community and think it’s important to contribute back, so — in celebration of Global Accessibility Awareness Day — we’re thrilled to announce a series of posts on accessibility.

Dave Newton
3 min readbeginner
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Overview

The article discusses Shopify's commitment to accessibility in their UX design, emphasizing the importance of inclusivity for all users, including those with disabilities. It outlines the ongoing efforts of the UX team to address accessibility challenges and shares a series of articles aimed at improving accessibility across their platform.

What You'll Learn

1

How to approach accessibility in UX design

2

Why inclusivity is crucial for product design

3

When to implement accessibility features in existing platforms

Key Questions Answered

What percentage of adults experience vision trouble?
According to the article, 9.1% of adults have vision trouble, which highlights the necessity for accessibility in web design to cater to this demographic.
What is the significance of Global Accessibility Awareness Day?
Global Accessibility Awareness Day is celebrated to raise awareness about the importance of digital accessibility. Shopify uses this occasion to share insights and challenges faced in making their platform accessible.
What types of disabilities are considered in Shopify's accessibility efforts?
Shopify considers various disabilities in their accessibility efforts, including vision trouble (9.1% of adults), hearing trouble (16.8%), physical functioning difficulty (15.1%), and cognitive disabilities (4.4%).
How does Shopify plan to improve accessibility in their products?
Shopify plans to improve accessibility by releasing a series of articles that address real-world challenges and solutions in making their platform accessible, involving collaboration among UX team members.

Key Statistics & Figures

Adults with vision trouble
9.1%
This statistic underscores the importance of designing accessible web products.
Adults with hearing trouble
16.8%
This figure highlights the need for auditory accessibility features in web design.
Adults with physical functioning difficulty
15.1%
This statistic indicates a significant portion of the population that requires accessible design considerations.
Adults with cognitive disabilities
4.4%
This number emphasizes the necessity of cognitive accessibility in product design.

Key Actionable Insights

1
Incorporate accessibility features early in the design process to ensure inclusivity.
By addressing accessibility from the outset, teams can avoid costly redesigns later and create a product that serves a broader audience.
2
Engage with the community to gather feedback on accessibility efforts.
Community input can provide valuable insights and highlight areas for improvement, ensuring that products meet the needs of all users.
3
Utilize existing resources and guidelines on universal design to inform your approach.
Leveraging established guidelines can streamline the design process and ensure compliance with accessibility standards.

Common Pitfalls

1
Neglecting accessibility can alienate a significant portion of potential users.
Many teams may overlook accessibility in the design process, leading to products that are not usable for individuals with disabilities, ultimately limiting the audience and market reach.

Related Concepts

Universal Design Principles
Digital Accessibility Standards
User Experience Research
Inclusive Design Practices